Info About Our
Fair Trade Manufacturer
Paradise Imports
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"My name is Danai Leosawathiphong. I was born March 20, 1949 in
northern Thailand. My grandfather was a Chinese immigrant from the
Canton province. He emigrated to Thailand at the end of the 19th
century. He was a very hard
working person and set up a business by the Ping River. He traded
goods all along the river and during that time he met my partner's
grandfather.
"I studied business and left for England. Engineering interested
me, and I graduated with an engineering degree from Leeds
University. I met Ilkay, my
wife there. She went to Brunel University where she graduated in
polymer science.
"In 1976, Ilkay and I came back to Thailand. We decided to offer
something representative of the area, and we came up with the idea
of covering natural products such as exotic flowers and plants with
gold. Well, the easiest way was to experiment with copper.
"So we started electro-plating products. We got a small bathtub,
filled it with an electrolytic solution and placed anodes in there.
We placed flowers in as cathodes wired to a DC rectifier and went
home. Of course, we could not wait to see the results, so we came
back at 2 or 3 in the morning. Yes, the flower should be nice by
now. We took them out and… Wow! only the wires were left! We tried
and tried until we had our first flower covered with metal, but it
really looked like a shrimp. So this experimenting lasted about two
years. We had to start working professionally, because our process
is not electro-plating, but rather electro-forming. Basically with
electro-forming the layer of plating is much thicker and the surface
better leveled than with electro-plating.
"It was a very demanding and challenging time for Ilkay and me
because there were so many details involved in trying to get our
products off the ground, working on packaging and advertising, etc.
We had to run this activity like a proper business and, with our
scientific backgrounds, this was another challenge. It was just as
we were launching our product on the market that my partner married.
His wife is in charge of marketing and has helped us tremendously.
"When I look around
and see my workers, all providing for their families, it is good for
the community. From the very beginning, one of our main objectives
has been to employ women. There were so few job offers for women
then. We found out that women were talented and hard working. Our
first female worker is still with us after so many years. Another
main objective has been the environment, because we have to deal
with chemicals. We reprocess everything we use and do not throw
anything away."
Read about how
our
jewellery is made
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